My 17-month side-hustle journey from code-dummy to building a product

Building a plugin for Adobe After Effects was never something I seriously considered. My yardstick was Andrew Kramer’s amazing Element plugin, which is wildly complex and (as far as I know) has a team of people far smarter than me working on it.

But as I tinkered myself towards the edge of the coding cliff, I learned that this was really just an outlier in a sea of relatively simple but useful third-party apps.

On what must have been a slow day, I finally took action and looked into Adobe development some more. …


As children we live in the ever-present, and the pursuit of happiness has only one time context. It’s driven by the pursuit of present-pleasure, and it’s a good barometer for happiness across time before we become past/future aware.

There are no doubts, there are no regrets. Bad experiences are forgotten, good experiences are enjoyed. How we experience an event is constant across time because we don’t look back… yet. Life is good… for now.

Unfortunately for those of us who aren’t children, it’s not that simple. …


“A 22-year-old man has been instantaneously transported to his family’s pizzeria and his local railway station by having his brain zapped.”

Not What It Seems

The article intro on New Scientist’s website¹ could have been taken from the back of a sci-fi novel. It didn’t seem like a compatible title for a respected science publication, but then again truth is often stranger than fiction. This wasn’t a next generation virtual reality (VR) demo, or a trip on psilocybin. This was real.

“A 22-year-old man has been instantaneously transported to his family’s pizzeria and his local railway station by having his brain zapped.”

Pierre Mégevand…


People are afraid, and they have a right to be. Here is just one comment that echoes the consensus of many workers today:

“In the 19th century you could easily upgrade your skills to get another job. Now there are few low hanging fruits, since the robots will obsolete more and more jobs. How many 50 year olds can or will start at college to do a PhD ? It’s potential [sic] catastrophic with exponential growth in robotics. Maybe someone with more insight can comment on where the new jobs will be?”

Those in a position and with the resources…

David Hawkins

Graphic & motion designer sharing my thoughts.

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